Congolese-born, South African-based super model Joelle Kayembe, has been announced the new face ofTRACE. This year, Joelle continues to rise by becoming the global ambassador for TRACE, the International media group available in 160 countries.

She has featured in major advertising campaigns for Sprite Zero, Jenna Clifford, Virgin Money, Campari, Dark & Lovely, Shield, Axe, BMW, Ponds, and Foschini. A finalist in the 2005 International Supermodel competition in China and a finalist in 2005 Guess Model Search, Joelle has also been the face of Sketchers in SA, succeeding Britney Spears and Christina Aguilera. Joelle performed as a suitcase model in the game show “Deal Or No Deal” and appeared in Ludacris’s “Pimpin All over the World” music video.

Joelle will appear in jingles on all TRACE channels worldwide (TRACE Urban, TRACE Sports, TRACE Africa, and TRACE Tropical) and will present the TRACE Sports signature show “In The Name of Good” which depicts the causes that super champions fight for.

Being actively involved in charitable work, Joelle puts her fame to the benefit of others. She is the Ambassador of the TRACE Foundation, which supports causes and initiatives that contribute to the success of the youth.